SOLUTION
I redesigned the homepage with a stronger visual hierarchy, an engaging hero, clear CTAs, and interactive features to draw users in. I elevated navigation and product categorization for a smoother, more sensorial browsing experience. I also rebuilt the product detail pages with richer product info, more CTAs, and a review system to boost engagement and trust.
LOOKING FORWARD
This redesign reimagines the Le Labo e-commerce experience as a more interactive and personal space for shoppers. A refined layout, elegant visual details, and clearer organization and categorization make the brand’s products easier to explore and discover. Next, I would test the redesign with real users to validate the new information architecture, and explore deeper personalization, such as scent recommendations and saved preferences, to extend the sense of individual care the brand is known for.